Now just weeks away, the 2014 AppleJack Festival will be held Sept. 19-21 in Nebraska City.
With the annual fun run, crafts fairs, a parade, street dances, live music, a three-day carnival, classic car show and much more, this is the city's biggest event of the year.
According to Nebraska City Tourism and Commerce, this year's goal is to attract about 100,000 people, and with nearly four times the amount of sponsorship dollars this year, it could happen.
"With sponsorship over $19,000 (compared to $4,500 last year), we were able to put up [five] billboards in the Omaha metro area and do a full pop-out ad in the Omaha World-Herald," said Adessa Elson, NCTC director of public events and external communications. "We here at NCTC want this year’s AppleJack 'Red to the Core' to be a success to the entire town."
New to the festival this year are three school buses that will transport visitors to and from five locations, including Kimmel Orchard, Lied Lodge, VF Factory Outlet Mall, Mayhew Cabin and the downtown area.  
The free bus rides will be available from 10 a.m. to 5 p.m., on Saturday and Sunday.
"There's a bus route all day," Elson said. "Taking the bus, people will be able to see all the things they usually go to without having to worry about the traffic."
Also new to the festival is the AppleJack Village in the sunken parking lot on Central Avenue between 7th and 8th Streets.
Starting Friday, AppleJack Village will host a beer garden, vendors and live music, including the bands Back Forty at 9 p.m. on Friday and Secret Weapon on Saturday after the parade.
Husker fans can also stick around and watch the game that evening, as it will be projected on the wall like a movie screen.
"With this central location we hope to attract more people to downtown and keep them there throughout the weekend," Elson said.
"We just want things down there all the time so people know there are activities going on.”