Shares of TubeMogul, a digital branding company, surged more than 60% in their public debut Friday.

TubeMogul priced its IPO at $7 per share, and the stock finished Friday at $11.50 for a gain of 64% on its first day of trade.

At its current stock price, TubeMogul's market cap is about $329 million.

TubeMogul is a software company that operates a video advertising platform. 

According to TubeMogul's most recent filing with the SEC, in 2013 its revenue totaled $57.2 million, while the company lost about $3.5 million, or $1.12 per share.

In the quarter ended March 31, the company's revenue totaled $22 million.

Here's a chart of TubeMogul's intraday performance.

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