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Nebraska City Tourism and Commerce reports that Saturday’s fair weather, lemonade stands and sidewalk-sale bargains sweetened the summer.
Hundreds of shoppers and lemonade tasters strolled down Central Avenue, where there were five lemonade stands and seven outdoor sidewalk sales.
NCTC Director Rebecca Turner said feedback from merchants has been positive.
“Businesses are enthusiastic about the ease of participation and the return on a modest investment,” she said.
For a $10 entry fee, NCTC provided plastic lemons that shoppers could open to win in-store prizes and discounts. Shoppers won a total of $410 in Chamber Bucks.
Amy Allgood said the mild July temperatures helped increase pedestrian traffic.
“It was a beautiful day to be outside and people took advantage of the sidewalk sales,” she said.
Youth and Adults in Action, a youth leadership group sponsored by the U.S. Department of Agriculture and University of Nebraska-Lincoln cooperative extension, won the lemonade contest with a raspberry-lemon slushy drink made by Janie’s Confections.
Turner credited the stand for it “superior product” and its marketing. YAA members distributed half-price coupons throughout the downtown and asked people to make the trek across Sixth Street.
YAA’s stand served 90 customers and brought in $125 to benefit the back to school supplies drive at St. Mary’s Community Hospital.
Four-year-old Alivia Self’s stand at Mommy’s Little Helper, 816 Central Ave., was second with $85 and 100 customers.
The Violets Dance Team at Nebraska City High School, Hannah Dierking and Cloey and Macey Allgood also operated lemonade stands.
Nebraska City Tourism and Commerce reports that Saturday’s fair weather, lemonade stands and sidewalk-sale bargains sweetened the summer.
Hundreds of shoppers and lemonade tasters strolled down Central Avenue, where there were five lemonade stands and seven outdoor sidewalk sales.
NCTC Director Rebecca Turner said feedback from merchants has been positive.
“Businesses are enthusiastic about the ease of participation and the return on a modest investment,” she said.
For a $10 entry fee, NCTC provided plastic lemons that shoppers could open to win in-store prizes and discounts. Shoppers won a total of $410 in Chamber Bucks.
Amy Allgood said the mild July temperatures helped increase pedestrian traffic.
“It was a beautiful day to be outside and people took advantage of the sidewalk sales,” she said.
Youth and Adults in Action, a youth leadership group sponsored by the U.S. Department of Agriculture and University of Nebraska-Lincoln cooperative extension, won the lemonade contest with a raspberry-lemon slushy drink made by Janie’s Confections.
Turner credited the stand for it “superior product” and its marketing. YAA members distributed half-price coupons throughout the downtown and asked people to make the trek across Sixth Street.
YAA’s stand served 90 customers and brought in $125 to benefit the back to school supplies drive at St. Mary’s Community Hospital.
Four-year-old Alivia Self’s stand at Mommy’s Little Helper, 816 Central Ave., was second with $85 and 100 customers.
The Violets Dance Team at Nebraska City High School, Hannah Dierking and Cloey and Macey Allgood also operated lemonade stands.
