Ive never been a political consultant, but insulting specific groups of potential voters just doesnt sound like good strategy.

In a recent panel discussion about the Supreme Courts Hobby Lobby ruling, Fox News pundit Jesse Watters described certain women as Beyonc voters, people whom he said choose government assistance over the kind of economic stability that comes with a traditional relationship.

The term is in reference to pop singer Beyonc Knowles and her hit song Single Ladies.

I call them Beyonc voters, the single ladies, Watters said. Obama won the single ladies by 76 percent last time, and they make up about a quarter of the electorate. You know, they depend on the government because theyre not depending on their husbands. They need things like contraception, health care and they love to talk about equal pay.

Heres what we know: Single women will be a huge demographic in the next election cycle. Given this, it doesnt seem smart to alienate such a large voting bloc. But thats just my thinking.

Actually, we should hope more women morph into Beyoncs. At last check, Beyonc was richer than King Midas. A self-made billionaire, she has built an empire on the ultimate small business: her talent.

We also know that most single women, particularly single mothers, work. According to the Bureau of Labor Statistics, 70.9 percent of young women with minor children work to support them.

In a perfect world, we all would live happily ever after. But what do you do when your life or relationship doesnt turn out like a love song?

Beyonc voter ignores the math. The BLS reports that 23 percent of single women up to age 23 have earned a bachelors degree or more, compared to 14 percent of their male counterparts.

Every election, it seems, a new demographic emerges as the one candidates need to pursue. Theyve included soccer mom and Wal-Mart moms, NASCAR dads and gun-rack dads, all complimentary descriptions, indicative of their clout at the polls.

Beyonc voters? Not so much.

Describing certain women as such is a dog whistle designed to stoke simmering resentments over gender, class and race issues.

How do we know this?

Beyonc grew up in an upper-middle class, traditional family that would make Mitt Romney proud. Like most musicians, she works extremely hard at her craft and didnt have a child until long after she was married.

Yet, its clear these attributes arent what Watters was referring to.

Beyonc voter is a snarky throwback reference to the Cadillac-driving welfare queen, which is as factually accurate as the Tooth Fairy is.

Describing women as Beyonc voters discounts the fact that the vast majority of single women who receive public assistance do work. It also dismisses the plummeting birth rates for teen girls, which are the lowest theyve been in 40 years, due in large part to sex education and better access to wait for it birth control.

If one in every four voters is indeed a single lady, it means no candidate will win without them, period. No matter. Someone came up with a snappy one-liner, and everyone in the production meeting high-fived and told Watters to use it.

Its clear some people have no interest in pitching a bigger tent.

It will be to their own detriment.

Reach Charita at 330-580-8313 or on Twitter at @cgoshayREP.