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Nebraska City News-Press - Nebraska City, NE
  • Larson Motors opens new showroom, GM sales center

  • Larson Motors officially opened its new showroom and remodeled General Motors sales center Nov. 8 with an open house and Nebraska City Tourism and Commerce ribbon cutting.

    Remodeling included a new glass front of the General Motors dealership, a new showroom featuring indoor delivery of new cars, new customer lounge, new furnishings and signage.

    Lars Larson welcomed friends and customers and introduced employees.
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  • Larson Motors officially opened its new showroom and remodeled General Motors sales center Nov. 8 with an open house and Nebraska City Tourism and Commerce ribbon cutting.
    Remodeling included a new glass front of the General Motors dealership, a new showroom featuring indoor delivery of new cars, new customer lounge, new furnishings and signage.
    Lars Larson welcomed friends and customers and introduced employees.
    Harry Larson said events like this are possible because of employees who understand that the customers are the most important part of the business.
    "I look around and see customers here who have bought one or two or 10 cars from us. A lot of people may not know what that means, but I can tell you in a small town it means survival," he said.
    Rose Ralstin said she is proud to have the open house as one of her last official functions with NCTC, calling it gratifying to take part in Larson Motor's growth and investment in Nebraska City.
    Mayor Jack Hobbie credited Larsons as a locally-owned business and for using local contractors and specialists during construction.
    Tim Pendrell of NCTC said the local the economy benefits when businesses use local services.
    "Hopefully they will all have money to buy more cars," he said. Larson, said there had been five Chevrolet dealers over a six-year period when he purchased it in 1986.
    "They used to joke that the best job in town was changing over the sign at the Chevy store," he said.
    "On behalf of Chevrolet, we thank Harry for investing in the community and in Chevrolet," said Bob Taylor, zone manager with GM.
    He said he visited with Larson at the former showroom eight months ago and called the transformation for the open house incredible.
    The dealership, established in 1977, underwent an addition and remodeling in the early 2000s, but Larson said the current project is by far his biggest update to the property.

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