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Nebraska City News-Press - Nebraska City, NE
Author Stephen Balzac offers ways businesses can increase revenue and attract more clients.
Smoke and Mirrors
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By Stephen Balzac
Author Stephen Balzac offers ways businesses can increase revenue and attract more clients with his 7 Steps Ahead philosophy. Whether you're trying to hire the right people or get your team on track, this is the place for accurate, useful ...
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Author Stephen Balzac offers ways businesses can increase revenue and attract more clients with his 7 Steps Ahead philosophy. Whether you're trying to hire the right people or get your team on track, this is the place for accurate, useful information. Stephen is an expert on leadership and organizational development, a consultant and professional speaker, and author of \x34The 36-Hour Course in Organizational Development,\x34 published by McGraw-Hill, and a contributing author to volume one of \x34Ethics and Game Design: Teaching Values Through Play.\x34 Contact Steve at steve@7stepsahead.com.
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By steve
Sept. 13, 2013 11:05 a.m.



It’s getting toward fall. Out here in Stow, that means one thing: Apples. Every weekend from now until late October, the world descends on the local apple orchards. At some apple places, the lines can stretch a mile down the road.

That, of course, got me thinking about another kind of Apple. I didn’t really pay attention when they announced that the 5C would be available for pre-order starting today, but the 5S would not be. Both phones will be released on 20 September.

In the past, Apple always made the new phone available for pre-order and guaranteed (assuming you ordered quickly enough) that it would arrive at your door on Release Day. Now, if you want a 5S on Release Day, you have to get on line.

It’s been a long time since we’ve seen long lines for Apple products. I’m sure it’ll make a nice visual and generate some serious media coverage.

But it makes me wonder why they need to create such an illusion of popularity. Smoke and mirrors anyone?



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