A quarter century after he was sketched in Nebraska City, the proposed Mr. AppleJack mascot still waits for his debut.



He’s a jack, like the six-sided metal objects used in the game, but with a contagious smile upon his apple-shaped head.



He has a wife, Apple Jackie, and children drawn along his side. He has been proposed for key chains and t-shirts and a mechanical engineer has even worked out the exact dimensions to construct a life-size figure.


A quarter century after he was sketched in Nebraska City, the proposed Mr. AppleJack mascot still waits for his debut.

He’s a jack, like the six-sided metal objects used in the game, but with a contagious smile upon his apple-shaped head.

He has a wife, Apple Jackie, and children drawn along his side. He has been proposed for key chains and t-shirts and a mechanical engineer has even worked out the exact dimensions to construct a life-size figure.


He wears a Nebraska City cap and has his arms outstretched in celebration, but his mascot career to date is best described by the Beatles’ song Come Together -- “he’s got to be good looking, because he’s so hard to see.”

Brad Stava, the son of Joan and Bill Dawson, drew the mascot while home from college after Mrs. Dawson ordered him to do something constructive.

“It was something fun for him to do,” Mrs. Dawson said.
It was 1985, Dawson’s first AppleJack festival and months before she opened her downtown retail store the Apple Core.

After seeing Mr. AppleJack’s happy expression and welcoming pose, she hoped he would become a recognizable icon of the annual festival.
“He’s had his share of rejection. I guess you could say that, but he’s still a happy guy with his arms extended to welcome everyone,” she said.

Dawson, who plans to retire from her retail stores on First Corso this winter, said she would like to see Nebraska City adopt an AppleJack mascot.

“It would be fun if he would become the official mascot,” she said.